国产彩电巨头现大分歧:海信向上挑索尼,创维向下干小米

  • 日期:07-16
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It was the month when the development of the new TV was launched. As the number one market in China's color TV market, the two days, Hisense and Skyworth opened their own press conferences, but the content they published was completely different. Two attitudes of the current Chinese TV industry.

On July 8th, Hisense opened the first game and released the world's first multi-screen TV. With a completely different Chinese idea, it provided a new path for the development of the global LCD industry.and did not hide its pride. Just a wave of Sony in front, announced that its price is 17,999 yuan, higher than the same size of Sony products.

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On July 9th, Skyworth opened the second game and released an OLED. This product is not a big surprise. His surprise is at the price of 7999. It is half of Sony's same-type products. On this fairly familiar road, we seem to see To the shadow of Xiaomi.

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One side is technology first, and the other is price supremacy.

This also represents the two most important development intentions of China's home appliance industry. The choice of Hisense and Skyworth is also directly related to their growth trajectory.

Hisense and Sony are arrogant, from his 'technical enterprise'. Over the years, Hisense has invested a huge amount of resources in the field of technology research and development, focusing on 'self-improvement', without the habit of applying Japanese and Korean technology in full, ULED, Laser TV, which is the product of Hisense's 'Technology Drive', is now available in the history of display technology. With Sony's decline in the TV market, research and development investment is reduced. Hisense is now like this. Sony's speech may be more and more.

xx相反,创维的核心技术并非掌握在自己手中。与其主要OLED一样,核心行业能力非常尴尬,而不是自身。这不仅是LG在技术方面的一个小型跟进,也是一个市场。在韩国公司停滞不前的情况下,市场一直低迷,而创维必须走向“价格战”的深水。

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一个是做技术,对手越强,另一个是打价格战,价格越来越低,未来海信和创维的战略差异可能会进一步增加.

虽然“低价”会增加品牌份额,但国家和行业需要更多的技术实力。因为这是掌握行业全球话语权的关键,这是中国企业在全球游戏中的利剑。各行各业已经有太多“小米”了。也许在未来,我们需要更多的“索尼”.

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'国有品牌不必依靠低价占领市场! “

“我们和技术领域的任何公司一样出色! “

在这种情况下,我们希望听到更多.你是对的吗?